One of the most competent and most innovative organisations of Turkey in occupational health and safety, Yankı had a branding problem. The academy which it owned provided several services besides such services as training, OHS solutions, etc. Providing similar services under similar names, Yankı needed a brand-new brand strategy.

In the first place, we combined all services under the name Yankı Solutions through a strong strategy and positioning in order to remove the confusion of name and service. Once we had determined the cover name, we arranged all the other names in a plain and comprehensible manner.

Once we had identified the brand strategy and positioning in a unique fashion, we completed the logo, motto, follow-up communication and corporate identity works.

Offering occupational health and safety services with a brand-new face, Yankı Solutions started to convey the innovative solutions and visionary approach which it possessed to its target group in an easy manner and to ensure the corporations to be safer.