An affiliate of Aktif Bank, Sigortayeri lost its attractiveness over time and kept too far away from the brand identity requirements of the period. When it was required to carry its brand identity up to a new place, our talented team took a step in. 

In our re-branding work for Sigortayeri, we positioned the modern corporation image which would reveal the real value of the company at the very top and reflected its strong brand culture.

While renewing its positioning, communication strategy, logo, motto and website, we approached to the matter being aware of the fact that we would not only performing a re-branding work but lead the insurance comparison sector as well.  

Having set up a new shopping experience, we not only enabled the people to purchase insurance but to use their time more effectively as well. 

We made it a desirable brand along with a functional benefit.