A hotel built in the Sirkeci area of the historical peninsula, one of the most touristic spots in Istanbul, needed a branding project. Unlike other hotels in the area, the hotel has a specially designed architecture, high quality standards and a culture.

Before starting the branding work, we determined a strategy to reflect the corporate culture. We determined our brand positioning by creating a more western visual and text language for our target audience, European tourists.

We created the Hotel Emilion brand by designing its name, logo, motto, ongoing communication and corporate identity.

Hotel Emilion is now home to unforgettable memories...