Being the exclusive authorised service of one the most renowned brands of the world in the supply of industrial lubricants, Alesta needed a corporate identity by which it might convey the competence it had in its business.  

While performing branding works for Alesta, we started our works by investigating the purchasing behaviours of the factories which were its target group. We determined the leadership vision of the corporation as the main communication strategy through a positioning by which we could convey the specialisation and corporate culture it possessed.

Alesta, of which logo, motto, follow-up communication and corporate identity works we completed following the brand positioning and strategy, had an image which makes a difference for its professionalism.